📌 Here's How to Publish 10-50 Pins for Same URL...

Okay, let’s talk Pinterest magic! One of the coolest things Pinterest offers creators is the chance to upload multiple pins leading to the same URL.

Think about it: you can play around with different images and titles, test new ideas, or angles…

And if your first pin doesn't hit the mark? No problem! You get another shot.

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And yes, bulk uploading is a thing!

Pinterest isn’t just another social media platform, it’s a search engine. So, every pin you upload has the chance to be discovered in searches, acting like a fresh gateway to your content.

For creators, this is huge!

Uploading multiple pins lets you drive traffic to your old content while testing which designs resonate most with your audience.

This strategy is allowed, and Pinterest encourages it (when done right).

But here’s the kicker—you have to upload your pins correctly, or you might end up tangled in Pinterest's spam filters, risking suspension or wasting your time.

This is too good an opportunity to pass up! Bookmark this newsletter right now so you can refer back to it whenever you’re ready to take action.

You know you want to pin it!

Before You Upload Multiple Pins for the Same URL - Get the Inside Scoop on These Benefits

Before jumping in, let’s break down the three big wins you’re tapping into by uploading multiple pins to the same URL.

Feeling a bit lost?

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1. Different Images for Different Viewers

Let’s switch gears and use a home decor example. Imagine you have a blog post about designing a cozy living room. Sure, a photo of a perfectly styled, Pinterest-perfect room with white walls, chic plants, and minimalistic furniture will draw some people in.

But guess what? Not everyone is into that “clean and pristine” look. For some, it feels too staged, too perfect—like a showroom instead of a real, lived-in space.

Does this mean you should ditch the polished photos? Absolutely not! It just means you should mix things up to cater to different tastes.

For instance, how about a photo of a lived-in space with a cozy, colorful quilt thrown over a slightly worn couch, a stack of books on a coffee table, and a cat lounging in the sunlight?

This type of image speaks to a different audience—one that loves warmth, color, and a sense of home.

By showcasing both styles, you’re broadening your appeal and tapping into more traffic potential. The more diverse your pins, the more people you can reach!

Cater to Different Types of Audience!

Revisit your content that's underperformed on Pinterest and ASK yourself these questions:

1. Does it tap into a fear angle?

2. Does it urge users to entice clicks?

3. How can I spark intense curiosity in the viewer?

4. Does the content offer a clear, irresistible benefit to the viewer?

5. What powerful emotional word could enhance the headline?

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2. Broaden Your Keyword Reach

You can only fit so many keywords into a single Pinterest description. By uploading multiple pins pointing to the same URL, you get to expand your keyword reach, covering more ground and increasing your content's visibility.

Need help figuring out what keywords to use? Consider getting a Pinterest audit to do the heavy lifting for you!

3. Capitalize on Seasonal Searches

Pinterest is a go-to for seasonal searches and planning moments—think decorating ideas for Christmas, DIY Halloween crafts, or fresh ways to spruce up your home for spring. (And if you don’t have a holiday decor board, are you even on Pinterest?)

While evergreen content is always great, uploading multiple pins for the same URL allows you to capitalize on seasonal search trends.

Can your content have a seasonal twist? Look for those opportunities and make sure your pins reflect them with seasonal keywords and images.

Avoid These Common Mistakes

Before we dive into best practices, let's cover a few pitfalls to avoid.

Here’s what you don’t want to do:

• Repeating the same angle for each pin

• Copy-pasting the same title and description

• Using the same keywords across titles and descriptions

• Uploading pins too close together

If you've been guilty of these before, don't worry! Today’s a new day to start doing things differently.

How to Upload Multiple Pins for the Same URL Correctly

If you do it wrong, uploading multiple pins can be a waste of time. Remember why you're doing this: to attract more viewers. Here’s how to do it right:

Create Intentional Graphics

Going back to our home decor example, avoid creating pin covers that all look too similar. If every graphic you make is super polished and perfect, you’re only speaking to one type of viewer.

Instead, consider including a variety of visuals—like a minimalist setup, a boho-inspired space with lots of textures, and a cozy nook filled with family mementos. This way, you’re casting a wider net and engaging different audiences.

Optimize Each Pin Uniquely

Once you’ve got your diverse set of pin covers, don’t just copy and paste the same title and URL for each one. Mix up your keywords to target a broader range of searches.

Choose a Different Board Each Time

Picking different boards for each pin is key to optimization. Pinterest uses board data to gauge pin relevance, so mixing up the boards can help boost your reach.

Space Out Your Pins

Wondering how long to wait between pinning to the same URL? While there’s no one-size-fits-all answer, waiting at least a WEEK seems to work well. This helps avoid triggering Pinterest’s spam filters.

Final WORDS!

Pinterest’s ability to let you continuously reach for more exposure sets it apart from other platforms.

Ready to start creating intentional, effective pins for your website? I hope this guide has cleared up any confusion and prepped you to optimize your Pinterest strategy like a pro.

I'm always here cheering for you! If you have any questions shoot me an email at [email protected].