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I tested something on my Pinterest account last month that really surprised me - a smart cleanup that nearly doubled my traffic. Let me share what worked.

The "Smart Clean" Pinterest Strategy

Pinterest rewards fresh, engaging content. But what many don't realize is that old, under performing pins can actually drag down your entire account.

I recently tested this theory with a careful cleanup of my own account, and the results were impressive - my traffic jumped by 94% within 4 weeks.

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Here's exactly what I did:

Step 1: Smart Identification of Underperformers

• Found pins older than 6 months

• Identified those with fewer than 100 views

Step 2: Careful Evaluation Before Deletion

This is the crucial part that many people miss. I didn't just delete everything with low numbers. Instead, I asked:

• Is this seasonal content that might perform later?

• Does this pin relate to an upcoming holiday or event?

• Is this content tied to a trend that might resurge?

Step 3: Strategic Refresh

• Deleted truly poor performers that passed the evaluation

• Created fresh, high-quality pins for those same topics

• Used more eye-catching designs with better CTR potential

The Critical Balance: What NOT to Delete

The success of this strategy depends on being selective. Here's what I carefully preserved:

Seasonal Content: Halloween pins might look "dead" in March but will become valuable again as October approaches.

Holiday Material: Christmas, Valentine's Day, or Thanksgiving content naturally ebbs and flows throughout the year.

Event-Related Pins: Content tied to annual events needs a full year cycle before judgment.

Trending Topic Pins: Some content follows longer trends that might resurge.

As one Pinterest marketer put it: "Give your pins their full life cycle before deciding their fate."

Big News: PIN MAKER Tool Update Makes This Even Easier!

Great news for Pinterest bloggers! PIN MAKER just added a huge feature update that makes this process almost automatic.

@sairahul1 has integrated the ability to analyze and delete non-performing pins directly in the tool.

with 1 click...

With an automatic analyzer to find and delete underperforming Pins!

Step 1: Find Underperformers

• Pins older than 6 months

• Less than 100 views These drag down your account metrics

Step 2: Refresh Your Strategy 

• Remove these "dead weight" pins

• Create fresh, CTR-optimized content on same topics

Even you can use filters like “90 days”, “180 Days or 360 Days” to find non performing pins.

This update couldn't have come at a better time, as it helps ensure you're being strategic about what you remove rather than deleting everything with low numbers.

Ready to optimize your Pinterest growth? Here's the link for a FREE trial sign up:

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Pro Tips for Smart Cleaning:

Based on my testing, here are some guidelines to follow:

1. Be Extra Cautious with Seasonal Content: Create a spreadsheet to track seasonal pins so you don't accidentally delete content that's simply out of season.

2. Look for Patterns: Before deleting, check if certain topics consistently under perform, regardless of design or timing.

3. Start Small: Begin with a small test batch of clearly under performing pins that aren't seasonal or event-based.

4. Track Results: Monitor your account for 2-3 weeks after cleaning to see the impact before going wider.

5. Replace What You Remove: Always create fresh pins for important topics where you deleted old pins.

Keep pinning and growing!