Last month I got on a Zoom call with a friend of mine who's been doing Pinterest for about 7 months.

The call was supposed to be 30 minutes.

It turned into 3 hours.

WHY?

His site has been stuck at 300 to 400 daily pageviews for months. Not dropping. Not growing. Just sitting at the same level no matter what he does.

But he's not doing anything wrong. He's publishing articles. He's creating pins. He's consistent. He's put in the work to learn Pinterest and get to a point where most people never even reach.

Getting to 400 daily pageviews is real progress. That's not nothing. A lot of people quit before they ever see those numbers.

But he hit a ceiling. And he couldn't figure out why the same effort that got him there wasn't taking him further.

So I asked him one question.

"Show me the keywords you're targeting."

He pulled up his list. And I immediately saw what was holding him back.

Every keyword was a broad, high-competition head term.

Now let me be clear — there's nothing wrong with that as a starting point. That's how most of us begin. You learn Pinterest, you find the big keywords in your niche, you write content around them. That's the natural first step and it gets you your initial traffic.

But it has a ceiling. And that ceiling is exactly where he was sitting.

I'm going to use a different niche as an example here because he asked me not to reveal his actual niche. But the formula is the same regardless of niche, so follow the logic.

Imagine someone in the garden space. His keyword list looked like this:

That's it. Four broad keywords. All of them are what I'd call board-level terms — the kind of keywords you'd name a Pinterest board after. Not the kind you write articles for.

I told him: "These keywords got you to where you are. But they can't take you further. These are the same terms every garden blog on Pinterest targets. To break past this level, the approach has to change."

He went quiet for a second.

Then he asked the question that changed the rest of the call.

"So how are YOU doing it?"

The keyword ceiling nobody talks about

The path most Pinterest bloggers follow. And it makes sense.

You pick a niche. You find the main keywords. You write articles targeting those terms. You create pins. You start getting traffic.

This works. It gets you to your first 200, 300, 400 daily pageviews.

But then it stops working.

Not because you're doing something wrong. Because you've maxed out what broad keywords can do for a newer site.

"Backyard Garden Ideas" has been written about by every garden blog on Pinterest. Established sites with hundreds of articles and years of domain trust are sitting on those terms.

You can still get some traffic from them. But you can't break through to the next level competing head-to-head on their strongest ground.

The approach that got you here is different from the approach that takes you to the next level.

And the next level starts with one shift most people never make.

They're targeting keywords. They should be targeting audiences.

What takes you to the next level

I didn't tell him to find "lower competition keywords." That advice is everywhere and it's only half the story.

What I told him was this: you've built a foundation with broad keywords. Now take each of those broad board-level keywords and break them down by WHO is actually searching for them.

One broad keyword splinters into 5, 6, 7 specific articles — each one serving a different person.

I call it “The Splinter Method”.

Take "Backyard Garden" as an example. That's not one topic. That's a dozen different people with different situations.

There's a beginner who doesn't know where to start. There's a renter who can't dig up the yard.

There's someone on a tight budget. There's someone starting from bare dirt with zero experience. There's someone looking for seasonal ideas for fall.

Each one of those people types something slightly different into Pinterest. And each one needs a different article.

So instead of writing one generic "50 Backyard Garden Ideas" post and hoping to rank against 10,000 competitors... you write articles like:

Each one targets a REAL person with a REAL situation.

Each one has far less competition because almost nobody writes this specifically.

Each one ranks faster because Pinterest can match it to the exact user who needs it.

What suprised him MOST.

When you write 5 to 8 of these Intent Layered articles around a single broad topic... Pinterest starts to see your site as an authority on that ENTIRE topic. Not just the sub-angles. The whole thing.

Which means over time, you start showing up for "Backyard Garden Ideas" too. The broad term. The board-level keyword.

Without ever targeting it directly.

You build authority from the bottom up. Not by throwing yourself at the biggest keyword and hoping.

Now multiply that across every broad keyword in your niche.

Each cluster builds authority for its broad term. And together, they build your entire site's authority in the garden space.

His face changed when I explained this. He said: "So broad keywords got me started... but this is what breaks through the ceiling."

Exactly. And once you see it, you can't unsee it.

Then he asked about my site

He knew I started a new site about 6 months ago. And he'd noticed it was already pulling over 1,500 daily pageviews.

He asked: "We started around the same time. How did your site grow so much faster?"

So I showed him.

I opened one prompt.

One.

I typed in the niche. Hit enter. And within a few minutes, it generated the entire keyword research plan for the site.

Sub-niche angles. Audience segments. Specific article topics with unique search intent for each one. Intent categories. The whole map.

He stared at the screen for a good 10 seconds without saying anything.

Then: "Wait. That's... that's your whole content strategy? From one prompt?"

Pretty much.

I spent about 2 to 3 days building and refining that prompt. Testing it against our own sites. Checking the output against Pinterest trends data. My team uses it now across every new project we start.

What takes most people hours of manual keyword research — scrolling Pinterest, guessing at terms, copying from competitors — we get done in under 10 minutes. And the output isn't generic.

It's structured around audience intent, not just keywords. Every topic it generates serves a different person with a different need. No overlap. No cannibalization.

That's why our sites grow faster. It's not that we work more. We just start with a better map.

He asked if he could have the prompt.

I told him it's going into the PIN POWER 2026 update.

If you want to see what's already inside PIN POWER before the update drops, everything is on this page.

This is what separates the two levels

Getting started on Pinterest — learning the platform, publishing content, building consistency — that's level one.

And it matters. You can't skip it.

But level two is about precision. It's about knowing WHO your content serves before you create it.

You can publish 100 articles targeting broad keywords and stay at the same traffic level. Or you can publish 40 articles with Intent Layering and watch the numbers move because every piece of content has a clear audience match.

There's a reason this works so well on Pinterest specifically. But I'll save that for the course.

What I'll say here is: the more specific your content is about WHO it serves, the better Pinterest performs for you. That's not an opinion. That's what we see across every account we manage.

The keywords aren't the strategy. The audience behind the keywords is the strategy.

What's going into PIN POWER 2026

Everything I just described — the Intent Layering method, the prompt that maps out your entire keyword strategy, the audience-first approach — it's all going into the upcoming update.

But that's not all.

Here's what my team and I have been building over the last 18 months that's now being added to the course:

→ The full keyword research prompt — refined over months of testing across our own sites. You put in your niche. It builds your content map. One prompt. Entire strategy.

→ The niche research prompt — finds profitable sub-niches with enough depth to sustain a full blog, not just 10 articles that run dry in a month.

→ Board structure prompts — builds your Pinterest board strategy based on your content plan so every pin goes into the right board from day one.

→ Pin creation prompts — generates pin titles, descriptions, and design concepts at scale without producing the same generic output everyone else uses.

→ Content creation prompts — articles that read like a human wrote them, rank on Pinterest, and keep readers on the page long enough to earn real ad revenue.

This is the system my team runs daily. It took 18 months to build. It's been tested across multiple sites in multiple niches with real traffic and real revenue on the line.

And it works well enough that I'm putting it all into PIN POWER.

I don't say that lightly. I held these systems internally for a reason — they give us an edge. But PIN POWER was built on the promise of sharing what actually works. And this is what's working now.

The update drops in 7 to 10 days.

If you're already a PIN POWER member, it's yours free. That's the lifetime updates deal and it hasn't changed.

If you want to lock in the current price before the update drops and the price goes up by $150, you can do that here.

Quick note on my friend

After our call, he rebuilt his keyword strategy using The Splinter Method.

It's been about a month now.

He tired my strategy and his new articles and pins are getting picked up by Pinterest faster than anything he published in his first 7 months.

And for the first time, he's seeing great impressions and clicks instead of a flatline for new pins.

Same effort. Different strategy. That was the missing piece.

👉 Join PIN POWER at curent price

What's coming next

Next email is about something a lot of you have been asking about: account recovery.

Over the last few months, several sites we manage got hit by Pinterest's recent changes — shadowbans, domain blocks, sudden traffic drops. We recovered them. And we documented the entire process.

In the next email, I'm sharing one of those recovery case studies. What happened. What we changed. How long it took. The actual numbers before and after.

If your traffic dropped recently, that email is the one you want to see.

Watch your inbox.

Talk soon, BILAL

P.S. — Next email is the recovery case study. What happened to the site, what we changed, and how long it took to come back. If your traffic dropped recently, that one's for you. And if you want access to these same strategies when they go into PIN POWER 2026, lock in the current price before the update drops.